ANANDA PIRES





  Bluesman

  Mercado Livre: Black Friday 2023
  Mercado Livre
  Netflix: Sintonia
  Netflix: Social Media Stunts
  BuzzFeed Brasil
  C&A: Rhythms of Brasil









    Ananda Pires
    anandapiress@gmail.com
    Linkedin | Instagram

    I was born and raised in São Paulo and currently living in Barcelona.  I’m a speaker of english 🇺🇸 (C1) , español 🇪🇸 (C1), of course (brazilian!) português 🇧🇷 and i’m also learning el català .

    I’m a creative who became an art director working in advertising agencies since 2018, driving social media growth and branding/campaigns developing for major brand accounts like Netflix, Mercado Livre,  BuzzFeed, C&A, Google, Nike, Honda and Coca-Cola.

    I love exchanging my knowledge about culture, society, and consumption with everything that involves art and advertising.

    CV

    Education
    (I)material Culture and Consumption, Semio-psychoanalytical perspectives - Postgraduation at University of São Paulo - USP
    (01/2023-12/2024)  

    Social Communication, Advertising -
    Graduation at Pontifical Catholic University of São Paulo - PUC-SP 
    (2017-2020)  

    Cinematography for Art Direction - Bucareste Ateliê de Cinema 
    (2019)

    Art Direction for Fashion with Bruna Bismara - Fashion Meeting (2021)

    Inclusion and Diversity in Marketing Organizations - ESPM-SP (2019)

    Professional Make Up Artist - 
    Liceu de Maquiagem (2018)

    How to transform the communication market with independent projects - Papel & Caneta (2018)
    Employment Ginga, Mercado Livre
    Creative, Art director 
    (2023 - now)

    BuzzFeed Brasil
     Creative, Art director 
    (2021-2024)

    Boys do Cry (Netflix)
    Creative, Art director 
    (2022)

    Publicis Brasil
     Art Assistant 
    (2020-2021)

    Wieden+Kennedy São Paulo
     Art Assistant 
    (2019-2020)

    AKQA Casa
     Art Assistant
    (2018-2019)
    Awards
    Cannes Lions Grand Prix
    Creativity for Music 

    D&AD Graphite Pencil
    Branded Content & Entertainment

    D&AD Graphite Pencil
    Creativity for Good

    D&AD Shortlist
    Integrated Digital Campaigns

    The One Show Merit
    Brand Entertainment - Music Video

    Clio Awards Gold Winner
    Music Videos

    El Ojo de Iberoamérica Silver Audiovisual Production

    El Ojo de Iberoamérica Bronze Photography 

    CCSP Golden Star
    Videoclip 

    CCSP Golden Star
    Branded Content

    PressBrazil's largest list of emerging black exponents in the Art Direction category

    Papel & Caneta': 25 young people who have fought to change the communications industry in 2018

    Skills
     Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)

    Presetted programs like CapCut and Canva 

    Development of presentations with Google Presentations and Keynote

    Art and Creative Direction Social Media Focused Brand ID & Strategy Social Media Insights & Trendhunter Content Strategy Branded Content  Motion Design and Video Direction 

    Creativity Cross-functional Collaboration  Problem Solving Strategic Thinking Leadership 





    C&A: Rhythms of Brasil

    W+K team: Ananda Pires, Bruna Bismara, Diego Limberti, Fernanda Manzano, Vinícius Theodoro.
    The “Ritmos do brasil” collection is special because it featured the new C&A brand identity created by Wieden+Kennedy, including the tagline “Muito eu” and following it’s concept, it shows that each clothing style brings an unique mood to the wearer, and they were represented through Brazilian musical genres.