The album 'Bluesman' explores issues of national inequality and oppression, and it needed more than a traditional music video to empower the message and unify audiences.
Three songs from the album are scored into a cinematic short film, applying universal themes of growing up, growing old, faith, family and friendship, to engage all viewers in the pursuit of equality and peace.
Mercado Livre:
Black Friday 2023
The campaign made by GUT São Paulo and developed on social media by Agência Ginga has appropriated the symbol of a closed deal, which is also the logo of Mercado Livre 🤝, to distribute massive discounts through capturing handshakes on the biggest television network in Brasil, Globo.
I have selected some jobs that I did for various campaigns for Mercado Livre at Agência Ginga, always having in mind the most trendy, beautiful and engaging ways to make it.
Netflix: Sintonia
Sintonia is about a group of friends, Doni,
Nando and Rita, that grew up together
on the outskirts of São Paulo sorrounded
by funk, drugs, violence and religion.
They follow totally differents paths,
but always look to each other for help.
Netflix:
Social Media Stunts
I was invited to work again with Netflix creating content for some shows on social media.
The brazilian Instagram account surpassed
the original U.S network and has over 32MM followers against 31MM.
That's brazilian power.
Many of this are the most watched shows
in the country – or even the world.
I've listed some of my favorites.
BuzzFeed Brasil
For three years, we brought and disseminated
brazilian culture to the internet in the form
of articles and quizzes.
C&A: Rhythms of Brasil
The “Ritmos do brasil” collection is special because it featured the new C&A brand identity created by Wieden+Kennedy, including the tagline “Muito eu” and following it’s concept, it shows that each clothing style brings an unique mood to the wearer, and they were represented through Brazilian musical genres.
INFO WORK CV